INTRODUCTION
The world is undergoing profound changes unseen in a century, and it is also a great era when Chinese enterprises devote to rising to the top of the world. Despite the repeated outbreak of the Covid-19 pandemic, the global economic instability and stagnation and overall fragility, Taizhou businessmen are good at seizing the opportunity of times, dare to take the opportunity in adverse situation and fly against the wind, once again being bold to face the challenge, standing in the forefront of the era.
Under the background of promoting the high-quality development of private economy in the whole city, adhering to the new path of "innovation-driven to win the future, strengthening the comprehensive marine development , and rebuilding the ecological advantages of development", promoting the reconstruction of the development mode of private economy, transforming the power system, creating a landmark achievement with national influence, and continuously consolidating Taizhou's leading demonstration position of private economy. The government and enterprises are pursuing "yield benefit per mu ", which is also an era of "yield benefit per mu makes the hero”. In 2022, the output value exceeded 1.5 billion yuan for the first time, with a year-on-year increase of nearly 300 percent. On 52 mu of land, Jiangbei Pharmaceutical Co., Ltd. has created an enterprise myth of "output value per mu " of 32.7 million yuan and "output value per capita" of 3.5 million yuan. Jiangbei Pharmaceutical Co., Ltd. finally rise abruptly based on its accumulated strength in the 30th anniversary of its founding.
Jiangbei Pharmaceutical Co., Ltd. is located in Zhang’an, Jiaobei. Zhang’an has a long history. Since the first two years of the Western Han Dynasty (85 BC), it has been set up in Huipu County, Zhang’an. During the period of Jianwu in the Eastern Han Dynasty (25-56), it was renamed Zhan’gan County, which has a history of more than 2000 years. Zhang’an's profound cultural deposits and good humanistic background have fostered the rapid development of Jiangbei Pharmaceutical. This issue of "Cover People" takes you into Jiangbei Pharmaceutical and close to Tang Dianli, the founder and chairman of Jiangbei Pharmaceutical.
Tang Dianli was born in the year of Tiger, 1962, and was exactly 60 years old in 2022. He is of medium height, wearing a pair of gold-rimmed glasses, with a well-maintained figure, a friendly smile, and an elegant manner, just like a Confucian businessman. It is hard for people who first met Tang Dianli to believe that he is 60 years old. It is not only that he is well maintained, but also that he has a young mentality. Friends who are familiar with him all know that it is his career to start a business for more than 40 years and run a good enterprise. However, he is also a well-known "king of cross-border " in Taizhou business circles. There are numerous social titles such as art consultant of Taizhou Performing Artists Association and art director of Taizhou Pop Music Association. One year at the annual meeting of Zhejiang University Alumni Association in Hangzhou, he performed on stage. When he was interviewed by the author, he took out a lot of diploma certificates from the drawer, including the advanced training course for enterprise CEO of Tsinghua University, EMBA of Zhejiang University, Department of Economic Management of Zhejiang University of Technology, and a diploma of financial management training course from University of Lyon in France in 1997. Tang Dianli said with a grin: "this learning opportunity is very rare, and the experience is not simple. There were only 12 places in Zhejiang province, I am the only one in Taizhou, and it was the reward given to me by the Jiaojiang district government." Pointing to these diplomas and certificates, he said that he had no many hobbies but hanging went out in his spare time and heading to famous schools at home and abroad to attend class when he had the chance. What he visited was all developed countries such as Europe, America and Israel, especially countries and regions with developed pharmaceutical industry. Taking classes and traveling may be his personal hobbies, or it may be a way of life that he deliberately arranged to enrich the connotation and broaden his horizons. It seems the company’s development progress can support this judgment, because in recent years, the development and industrial layout of Jiangbei Pharmaceutical do have a global strategic vision and an international vision.
Tang Dianli has a good saying: "The market does not exist naturally, not everyone can see. The market is discovered and created, and an important job of an entrepreneur is to discover and create the market." This sentence is quite philosophical, and the author was impressed when he heard it. His next sentence makes the author even more awestruck. He said: "Division of labor and specialization are actually created by entrepreneurs, creating new markets and new industries depends on the innovation of entrepreneurs. After economic growth, to turn the increased wealth into a new market, it also depends on the innovation of entrepreneurs. To build an enterprise, especially a medical enterprise, one must endure loneliness and do a solid job in every detail." This is Tang Dianli's true perception of managing an enterprise. And "focus on making high-quality medicines, concentrate on new product research and development, become stronger and bigger, and become a century-old enterprise." is the future development direction he planned for Jiangbei Pharmaceutical. Objectively speaking, Jiangbei Pharmaceutical in medical and chemical sector of Taizhou is not the most dazzling one in terms of scale and output value, but it is an unrepeatable case in Taizhou's medical and chemical industry, which contains Tang Dianli's great wisdom and extraordinary insight.
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